Velocity Formula

A milk replacer for dairy or beef calves.

  • Life Stage:  Calf
  • Feed Type:  Milk Replacer
  • Feed Form:  Meal
  • Packaging:  50-lb bag

Product Description

Velocity Formula is a high-protein, highly fortified milk replacer designed for advanced feeding and management of dairy replacement heifers. Years of research by universities and Kent Nutrition Group has shown heifers on an intensive feeding program may: obtain 60% more growth in the first 6 weeks of life; calve earlier (22-24 months); and have over an economic advantage during their first lactation.

Features & Benefits

Intensified Feeding Program

Velocity Formula is the first step in a feeding program designed to allow biologically normal growth in dairy calves. For best results, pair with Velocity pelleted feeds.

High protein and fat content

24% protein, from milk proteins and plasma, and 18% high-quality fat get calves off to a healthy start.

NutriVantage for dairy

Helps support the immune system, improve gains and intakes, and reduce the effects of stress in calves.

KwikMix™ process for easy mixing

The fully agglomerated formula allows for fast, uniform mixing in water and will stay in suspension longer. It also allows for mixing at a lower temperature, 110 degrees F, compared to non-agglomerated products, 130-140 degrees F.


MOS functions as a probiotic in the digestive tract, supporting a healthy rumen environment.

Trace minerals and vitamins

Formulated to provide the levels of trace minerals and vitamins, including B vitamins, to maximize calf nutrition.

Medicated Options

This product is available with approved medications. Contact your local plant for availability.

Medication Options

• DQ with MOS (Deccox) #5439
• NT (neomycin and oxytetracycline) #5441 VFD required
• NT ClariFly #5442 VFD required

Nutritional Information

Guaranteed Analysis
Crude Protein, min 24.00%
Crude Fat, min 18.00%
Crude Fiber, max 0.15%
Calcium, min 0.75%
Calcium, max 1.25%
Phosphorus, min 0.60%
Vitamin A, min 30,000 IU/lb
Vitamin D3, min 10,000 IU/lb
Vitamin E, min 150 IU/lb


Dried Whey, Dried Whey Protein Concentrate, Dried Whey Product, Animal and Vegetable Fat (Preserved with BHA and BHT), Animal Plasma, Dried Skimmed Milk, Lecithin, Brewers Dried Yeast, Dried Saccharomyces cerevisiae Fermentation Solubles, Dicalcium Phosphate, Calcium Carbonate, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Ascorbic Acid, Magnesium Oxide, Zinc Sulfate, Ferrous Sulfate, Niacin Supplement, Manganese Sulfate, Calcium Pantothenate, Vitamin B12 Supplement, Thiamine Mononitrate, Riboflavin Supplement, Copper Sulfate, Pyridoxine Hydrochloride, Ethylenediamine Dihydriodide, Folic Acid, Choline Chloride, Cobalt Sulfate, Selenium Yeast, Sodium Silico Aluminate, Mono and Diglycerides of Edible Fats or Oils, Reed-Sedge Peat, Artificial Flavor.

Feeding Directions

Feed 3-4 quarts of first milk colostrum immediately after birth (need to provide 100 g of IgG). Feed 2-4 additional quarts within 12 hours of birth and feed 2-4 more quarts at 24 hours of age. Always use the highest quality colostrum available. If necessary, use an esophageal feeder. Do not let the calf determine intake. Begin milk replacer feeding on the second day of life.


Water should always be available. If water is fed in same bucket as milk replacer, provide water within 5-10 minutes of feeding milk replacer. Extra care must be taken to assure bottle fed calves consume water. Feed milk replacer according to the following guidelines. Reduce feeding rate of milk replacer by 25-50% (or eliminate 1 feeding per day) 7 days before desired weaning to further increase starter intake.

Age of calf (days) Quarts per feeding twice per day
1 colostrum
2-10 2
11-35 3
36-42 2

General Management Considerations

1. Provide clean, fresh water at all times.

2. Start feeding Kent Calf Starter when calves are 4 days old. Start with a small amount (0.5 lb) and gradually increase as the calf’s consumption increases. Provide a fresh amount each day to stimulate consumption.

3. Wean calves when consuming at least 2 lbs of calf starter per day for 3 consecutive days.

Mixing Directions

Mix 10 ounces (0.63 lb) of milk replacer plus 2 quarts of warm (110°F) water. Add powder to water and mix vigorously. Use of cooler water requires greater mixing action and increases the possibility of the powder settling out. Feed immediately.

Connect with Kent!

Get the latest Kent news and announcements.
By entering your email address, you agree to receive occasional messages in accordance to our Privacy Policy. You may unsubscribe at any time.
Compare Products
Scroll to Top
Send this to a friend