Meet Ken Geuns May 15, 2019 November 19, 2019 Territory Sales Manager Growing up on a hog and beef farm in northwest Illinois, across the river from Muscatine, Iowa, Ken Geuns was familiar with Kent feeds β especially since he and an older brother grew up showing cattle for 4-H. βIt was simply the thing to do, even back then β feed your show cattle 34 Baby Beef,β Geuns says. βKent was highly respected, highly trusted. Itβs always had quite the loyal following.β When Geuns (pronounced βGunsβ) retired from his faculty position at Michigan State University after 34 years in the Department of Animal Science, he says he couldnβt pass up an opportunity to join the beef sales team for Kent Nutrition Group (KNG). Geuns owns a small beef operation near Lansing, Michigan, and has experimented with many different Kent products himself, which makes selling them second nature. Using his own on-farm experience, several years ago Geuns convinced a neighbor to switch from a competitorβs product to Kentβs Calf Creep Feed line β a move that brought results. βKent products will perform the way we say theyβll perform,β he says. βThe quality comes from having highly knowledgeable personnel working on it every day.β Geuns usually spends four days a week traveling throughout western Michigan, checking in with dealers about promotions or new products, servicing existing customers and identifying new ones. He reserves one day each week to work from his home office on follow ups, reports and scheduling. His wife, Deb, works with him on their farm too. βThirty head of beef cows and calves donβt keep us that busy year-round, but itβs a tag team effort,β he says. βWe feel so fortunate to have this farm.β One thing Geuns is most proud of is Kentβs commitment to the Safe Feed/Safe Food program, because certification requires production plants to exceed industry standards in feed safety. He says the best producers understand that quality control is extremely important, not only to their business but to the greater good of delivering a safe and wholesome food product in the end. βIβm quite familiar with the guidelines that our plants adhere to as part of this initiative,β Geuns says. βIt matters to customers too.β Something else that matters in todayβs market is that Kent is still family owned β a concept Geuns says βis extremely important to people.β βCustomers appreciate that the grandson and great-grandson of the companyβs founder are intimately involved in running the business,β he says. βWe donβt have a big, disinterested board of directors. Itβs a family.β Ken lives with his wife, Deb, daughter Christina, two house cats, various barn cats and a dog named Bonzo on an 80-acre farm in Bath, Michigan. In his free time, he enjoys gardening (flowers), showing cattle and farming. Facebook Twitter LinkedIn Print Email Related Posts Jillianβs #MyTrustStory for Kent Feeds Read how Rooster and Forrest β Jillianβs rehabilitated standardbreds β inspired the recent opening of Peaceful Haven Farm, where horses can regain a healthy mind, body and soul, thanks in… Read More Charlyβs #MyTrustStory for Kent Feeds Barrel-racing quarter horses, frisbee-obsessed aussie/collies and an O.G. lady (a.k.a. an elderly layer hen) named Gwenny β they mean everything to Charly, the teacher turned stay-at-home mom who runs Forever… Read More Meet Mary Schroeder β Senior Formulations Manager Mary Schroeder oversees a formulation team that works with Kentβs nutritionists to develop new products, deliver new formulas to manufacturing facilities and evaluate costs for each ingredient. Read More