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Why is Native® called a “performance dog food”?

Native is called a performance dog food because it is a very nutrient dense food with higher kilocalories and top quality ingredients to ensure maximum performance and weight maintenance during heavy activity. With Native, the word performance is not just marketing but a nutritional classification.

Isn’t whole chicken or chicken better than chicken meal?

For concentrated energy and protein, chicken meal is preferred as a dog food ingredient. Unlike Chicken Meal, whole chicken is approximately 75-85% water and requires that another meat protein source should follow immediately after it on the ingredient list to ensure adequate meat protein.

Does your food have DHA or glucosamine in it?

Native has both DHA and Glucosamine in it that are derived from natural sources. We do not add artificially sourced supplements of these ingredients.

Where do you purchase your meat ingredients?

All are purchased in the U.S. with the exception being lamb meal. Our lamb meal is sourced from New Zealand because U.S. lamb meal is not approved for use in pet food.

Does your food have prebiotics?

Yes, the Native formulas include prebiotics to support healthy digestion and provide immune system support.

How do I transition from my current food over to Native?

Sudden changes can be traumatic to a dog’s digestive system and cause upset. We recommend mixing progressively smaller quantities of the current food with the larger quantities of Native over a period of 10 days until the dog is completely on Native.

Where is Native made?

Native is manufactured in the U.S. in a company owned facility.

Does Native contain chemical additives and preservatives like BHA, BHT and ethoxyquin?

No. Native is made with only natural preservatives such as Vitamin C and mixed tocopherols.

Is Native only for working and sporting dogs?

Absolutely not! Native is an excellent food for non-sporting dogs as long as you choose the appropriate formula. Native Levels 1 and 2 work very well for less active dogs provided they are not overfed. The performance nutrition provides the same health benefits to your house dog as it does for sporting dogs.


Dogs are no different; they have an inner drive – a native passion – to perform well and do whatever it takes to always please their owners. But every canine athlete is different. Depending on the intensity of their activity, every dog has a distinct nutritional energy need.

That’s why we created Native® performance dog food. We wanted to ensure your canine athlete has a food that offers the desired nutrition and energy they need – no matter their activity level.

Our exclusive Native formulas were created for canines with owners who love spending time outdoors with them and insist on only the best for their canine athletes.

All Native products include:

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NutriVantage® for Dogs  |  Concentrated Energy  |  Wholesome Grains  |  Antioxidant-Rich Nutrients  |  Chelated Minerals  |  Omega 3 and 6  |  Prebiotics

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